Mallorca is one of the most well-established food shops in Madrid. Established in 1931 it sells a wonderful selection of cheeses, meats, canapés, pastries and chocolates. I always find that their shop windows and interior counter displays help me to part with my money and the pastries are to die for. Try out some of them in the shop before taking a tray of assorted pastries away with with you. The shops can be found all over Madrid, including Velázquez, Serrano and Bravo Murillo. A Mallorca restaurant can be found in the Jardín de Serrano shopping centre and is very reasonable (around 22 Euros for a 3-course menu).