Calle Serrano belongs to one of Madrid’s wealthiest barrios, Salamanca. It is here that you will find all the designer clothes stores, expensive jewellry shops and some of Madrid’s smartest buildings. It is an extremely long street but the part that most interests shoppers starts at Puerta de Alcalá and runs for around 8-10 blocks. On the left-hand side walking up you will pass the Archaelogical Museum and the Plaza de Colón (Columbus square), which has a statue of Columbus pointing westwards.

If you’re looking for shops, lets get started:

Jardin de Serrano – not actually on C/ Serrano but 2 or 3 doors up from it on c/Goya, 6-8

Loewe – Fashion and accessories. c/Serrano, 34
Suarez – Jewellry. c/Serrano, 62
Carolina Herrera – Fashion & Accessories. c/Serrano, 16.
Purificación García – Fashion and Accessories. c/ Serrano, 28.
Tintoretto – Fashion for young women. c/Serrano, 84.
Sintesis – Fashion for women. c/Serrano, 82
Giorgio Armani– Fashion – c/Serrano, 8.
Adolfo Domínguez – Fashion. c/Serrano, 18.
Gianfranco Ferré – Fashion. c/Serrano, 29.
Yves Saint Laurent – Fashion. c/Serrano, 34.

In c/José Ortega y Gasset you will find other big names like: Louis Vuitton, Kenzo, Hermés, Gianni Versace, Elena Benarroch, Calvin Klein and Chanel. The Metro stop for this street is Núñez de Balboa. You will also find some big names in c/Claudio Coello.