I just came across a very interesting article about Real Madrid and the power of its brand. Entitiled Real Madrid brings Hollywood touch to soccer it discusses how Real Madrid have managed to turn themselves into probably the best-known brand not just in football but any sport. Here is an excerpt from it:

Beckham is a cornerstone of Real’s strategy to build a team of soccer stars or “galacticos” with Hollywood glamour and marketing appeal from Shanghai to San Diego.

And you thought it was about the football!!

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