SIMO TCI is Madrid’s annual ‘data processing, multimedia and communications’ fair and this year celebrates its 25th anniversary. The huge exhibition occupies 7 halls at the Juan Carlos I Exhibition Centre. Sectors include: Information Technology, Consumer Electronics, Professional Software, E-business & the Internet and Telecommunications and all the big names including Canon, Sony, Sagem, Microsoft and Apple will be there. The exhibition centre can be reached by both Metro and bus and ticket prices are 25 euros for a professional pass (for all days) or 10 euros for weekend entry.